Marketing Differentiation: Are You Making This Mistake?
Have you embraced the idea that having an ideal client is vital to your business success? If you answered, “Yes,” you’ve set yourself ahead in the race for more customers. But that’s just the first...
View ArticleVideo: Which Marketing Message Is More Effective? You be the Judge
In this episode of Strategic Marketing Tips we compare two TV ads. You be the judge! Which marketing message to you think is more effective in converting prospects, and how can you apply this strategy...
View ArticleWhat’s In Your Networking Kit? (Do you even have one?)
I recently conducted a workshop at the “Back to Business Symposium” in the Twin Cities, which was hosted by WIN (Women in Networking). Whenever WIN hosts these types of business events, they always put...
View Article3 Reasons I Love This Core Marketing Message
Those of you who have heard me speak about marketing know that I emphasize the importance of having a “Core Marketing Message”. You might also have heard it referred to as your USP, or Unique Selling...
View ArticleDo You Have a Marketing Strategy? Or Do You Use Marketing Tactics and Hope...
No matter what kind of business you own, you must become good at marketing — because without customers you have no business. But many business owners make the mistake of trying a whole bunch of...
View ArticleVideo – What’s Missing in Your Marketing?
Marketing is hard, isn’t it? And it’s not getting any easier as fast as things change. What worked just a few short years ago may not work today. If you’re tired of struggling with marketing and...
View Article12 Step Cleaning Business Marketing Plan That Actually Works
If you want to grow your cleaning business, you need to have a solid cleaning business marketing plan in place. Without a plan, you plan to fail. In this post, you’ll learn a simple 12 step cleaning...
View ArticleThe Best Business Marketing Packages For Cleaning Businesses
Have you ever considered setting up a business marketing package for your cleaning business, but aren’t sure where to start? There are a lot of options for how you can market a cleaning business....
View ArticleHow To Build A Digital Marketing System For Your Cleaning Company
Offline marketing is still an effective way to market a cleaning business, but when you develop a digital marketing system for your cleaning business you’ll have additional benefits. With a digital...
View ArticleWhy you shouldn’t stop your marketing plan during a pandemic
Are you quarantined at home an not sure what to do? Are you fearful that your cleaning business is losing clients and are thinking it might be time to cut down your overhead as quickly as possible?...
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